Privacy Policy

Optimist, Inc. (“Optimist”) has created this Privacy Policy in order to demonstrate our commitment to your privacy. This Privacy Policy discloses our practices regarding information gathering and use (i) for the website located at (the “Website”) and (ii) in connection with the services we provide as part of our client events (individually an “Event” and collectively the “Events”). It also describes the choices available to you regarding our use of your personal information and how you can contact us.

By using or accessing the Website, you signify your agreement to be bound by this Privacy Policy. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE WEBSITE.

Personally Identifiable Information that we collect:

We do not collect personally identifiable information from you on the Website unless you voluntarily provide it to us, such as by contacting us about an Event, inquiring about a job or otherwise choosing to share your personally identifiable information with us. The personally identifiable information which you may provide to us could include your name, email address, physical address and other personal information including your resume and associated information.

As a full service creative agency, we conduct Events under contract with our clients. In connection with those programs, we may receive, collect and process personally identifiable information of consumers. We limit access to all personally identifiable information within our organization, and data is never shared outside of our organization for any reason whatsoever except for the applicable client and in connection with appropriate governmental or legal requests. Personally identifiable information collected by us in connection with the Events belongs solely to the applicable client and will be used solely in accordance with that particular client’s privacy policy. An individual’s desire to “opt­out” of receiving marketing or other information from a client will be handled in accordance with the applicable client’s privacy policy and should be directed to that client or sponsor of the specific Event. Ultimately, we are not responsible for data collected in connection with Events when such data is in the applicable client’s possession.

Information Collection and Use

We only use your personally identifiable information as described below, unless you have specifically consented to another type of use, either at the time the personally identifiable information is collected from you or through some other form of consent from you or notification to you.

  • If you click “EMAIL” and are inquiring either as a brand or agency representative or as a member of the press/media, we may use your personally identifiable information to respond to your inquires or to send you emails from time to time.
  • If you click “EMAIL” and are inquiring about a job, we may use your personally identifiable information to respond to your job inquiry, and may enter your personally identifiable information in our job database.
  • We may permit our vendors and subcontractors to access your personally identifiable information (including as described above in connection with a job inquiry), but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
  • We may disclose personally identifiable information as required by law or legal process.
  • We may disclose personally identifiable information to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the terms or policies for the Website.
  • We may transfer your personally identifiable information in connection with the sale or merger of Optimist or the division responsible for the services with which your personally identifiable information is associated.
  • We may share your personally identifiable information if necessary to respond to your specific requests.

Visitors to any specific Event websites built for our clients may be given the option of providing contact information and other personally identifiable information, such as their name and email address. This information may be used by us to enter the visitor in a promotion, provide information, assess the needs of a business to determine suitable products and select and contact potential winners and other site visitors via phone, fax, email and paper mail.

When we receive, collect and process visitors’ personally identifiable information in connection with an Event, we may also require sensitive information, such as social security number or date of birth. Visitors may provide this information in a variety of methods, depending on the particular promotion. We only use this personally identifiable information to conduct the Event for the applicable client. We do not use the information for any other purpose. We maintain the information only for so long as necessary to verify and conduct the Event and to provide redundancy for our clients. We do not provide this information to any entity other than our client and others involved in the operation of the Event. Our clients’ privacy policies govern the use of this data and it remains their property.

We also process personally identifiable information we receive directly from our clients. In these cases, anyone who seeks access to or wishes to correct, amend, delete inaccurate data or withdraw consent of further contact should direct their query to the applicable client or sponsor. If the applicable client requests that we remove the data, we will respond to such request within 30 days.

It is our policy to retain client data for only as long as legally required or as requested by the applicable client, whichever is longer.

Non-personally identifiable information
We also collect certain information, not personally identifiable, on the Website and in connection with the Events. We may collect information about your computer configuration such as your browser type, operating system, or Internet service provider (“ISP”) domain name. We may also offer social sign­on services that allow you to register for a promotion using a third­party social networking site such as Facebook, YouTube, Instagram, Snapchat, Google, or Twitter. By using these services, you allow us to access the available information from your third­party social network profile, such as your name, age, gender, location, email address and list of friends. We may use this information to administer the technical and operational aspects of the Website or the applicable Event site, which may include using your Internet protocol (“IP”) address to help diagnose problems with our server. Your IP address may also be used to gather broad demographic information for aggregate use. This helps us to safeguard the program and diagnose problems in the operation of an Event.

The Website also uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses “cookies,” which are text files placed on your computer, to help the Website analyze how users use the Website. The information generated by the cookie about your use of the Website will be transmitted to and stored by Google on servers in the U.S.

If you are a visitor accessing the Website from an IP address located within the area of the member states of the European Union or other parties to the Agreement on the European Economic Area, in case IP-anonymization is activated on the Website, your IP address will be truncated within such area. In exceptional cases, the whole IP address will be first transferred to a Google server in the U.S. and truncated there. The IP-anonymization is active on the Website.

Google may use this information on behalf of us for the purpose of evaluating your use of the Website, compiling reports on Website activity for us, and providing us with other services relating to Website activity and internet usage. The IP-address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of the Website. You can also opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics opt-out browser add-on for your current web browser:

We may also use cookies. We do not link the information we store in cookies to any personally identifiable information you submit while on the Website. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A session cookie might be used to track a user through a multi­page registration process so they would not have to reenter information multiple times during the registration process. A persistent cookie remains on your hard drive for an extended period of time. For example, we may set a persistent cookie for a day to prevent a user from returning to a site and trying to enter a Sweepstakes more than once a day. You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory. Each browser has a function which enables the user to disable cookies if so desired, but in that case, the participant may not be able to participate fully in a promotion, and certain aspects of the Website may be limited. We also gather certain information automatically and store it in log files. This information includes IP addresses, browser type, ISP, referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, track users’ movements and to gather demographic information about the user base of both our client’s promotions and the Website. We do not link this automatically collected data to personally identifiable information.

In addition to our own methods of anonymous data collection, our clients may use other types of tracking technologies. Unless otherwise stated, the use of cookies and other tracking technologies by our clients for the purpose of administering a promotion is not covered by this Privacy Policy. We do not have access or control over these cookies.

Sharing your Information
We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties.

We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information: (i) as required by law, such as to comply with a subpoena, or similar legal process; (ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; and/or (iii) to any other third party with your prior consent to do so. If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on the Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Access and Choices Regarding Your Data
Upon request you may view and have inaccuracies corrected in contact information or other personally identifiable information, by sending us an e­mail to with “Contact Correction” written in the subject line and the correct information written in the body of the email, or you may mail us your request to the address below. We will respond to your request to access within 30 days.

If you have provided us with contact information or other personally identifiable information and do not want to receive e­mail from Optimist in the future and wish to delete such information, please let us know by sending an e­mail to with “Remove me from the List” written in the subject line, or you may mail us your request to the address below.

When you provide personal information to us through the Website, we will retain your information as needed to provide you services and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Please note that you are responsible for providing accurate and complete personally identifiable information and for contacting us if corrections are required.

The security of your personal information and our Client’s information is important to us. When sensitive information (such as a social security number) is entered in our forms, we encrypt the transmission of that information using secure socket layer technology (“SSL”).

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on the Website, you can contact us at with “Question about Security” written in the subject line, or you may mail us your request to the address below.

Other Privacy Information
The Website may include links to other sites and we may develop sites on behalf of our clients whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by the applicable privacy policies. We encourage you to carefully read the privacy policy of any site you visit.

The Website may also include Social Media Tools such as the Facebook Like button. These Tools may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third-party or hosted directly on the Website. Your interactions with these features are governed by the privacy policy of the company providing it.

Behavioral Targeting
At times, we may partner with a third-party ad network to manage our advertising on other third-party sites. The ad network partner we utilize may use cookies and web beacons to collect non­personally identifiable information about your activities on the Website and other websites to provide you with targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, contact us at with “Behavioral Targeting” written in the subject line, or you may mail us your request to the address below. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Changes to This Privacy Policy
From time to time, we may use customer information for new, unanticipated uses not previously disclosed in this Privacy Policy or in any privacy notice provided by us. If our information practices change at some time in the future we will contact you through email or prominent notice on the Website before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses. The changes will also be noted in revisions to this Privacy Policy.

Children and COPPA
We abide by the Children’s Online Privacy Protection Act (“COPPA”). We will not knowingly allow anyone under 13 to provide any personally identifiable information through the Websiteor in connection with any Events without the appropriate parental authorizations.

Your California Privacy Rights (As provided by California Civil Code Section 1798.83)
A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California Customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed. However, a business is not legally required to provide the above described lists if the business adopts and discloses to the public (in its privacy policy) a policy of not disclosing the California Customer’s personal information to third parties for their direct marketing purposes unless the California Customer first affirmatively agrees to the disclosure, as long as the business maintains and discloses this policy. Rather, the business may comply with the law by notifying the California Customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise that right.

EU-U.S. Privacy Shield Consumer Privacy Policy Statement:
We may transfer the personal information we collect about you to recipients in countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries (such as the United States of America [the “USA”]), we will protect that information as described herein.

If you are located in the European Economic Area (“EEA”), we will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries outside of the EEA.

United States of America:
The Website is maintained in the USA. By using the Website, you freely and specifically give us your consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this policy.

Contact Us
If you have any questions about this Privacy Policy, the practices of this site or our company, or your dealings with the Website, you can contact:

Optimist, Inc.
Attention: IT Department
5431 W. 104th St., Los Angeles, CA 90045

We can be reached via e­mail at:

We encourage you to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information in accordance with our internal policies. If a complaint or dispute cannot be resolved through our internal process, we agree to dispute resolution through our chosen third party resolution provider, the American Arbitration Association.

Last revised on September 6, 2017