Facebook E3

Facebook

Mission Control was a platform created by Optimist and Facebook’s engineers to organize the chaos, information and social chatter of E3 in a live, one-stop destination for breaking news and social buzz.

Mission Control was a platform created by Optimist and Facebook’s engineers to organize the chaos, information and social chatter of E3 in a live, one-stop destination for breaking news and social buzz.

An immersive brand experience primarily geared towards gaming industry personnel, media and consumers showcasing the latest from Facebook and its family of apps and services. Inspired by hi-tech command posts and air traffic control centers, this approach brought together shares from E3 guests in real-time with virtual mentions and chatter, while live camera crews roamed the hallways to broadcast E3 live to gamers worldwide.


Concept | Design | Build | Activation Execution

An immersive brand experience primarily geared towards gaming industry personnel, media and consumers showcasing the latest from Facebook and its family of apps and services. Inspired by hi-tech command posts and air traffic control centers, this approach brought together shares from E3 guests in real-time with virtual mentions and chatter, while live camera crews roamed the hallways to broadcast E3 live to gamers worldwide.

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