FUTURE OF FLIGHT

JORDAN BRAND

FOR THE FIRST TIME EVER, JORDAN BRAND TOOK FULL OWNERSHIP THE NBA ALL-STAR UNIFORM. THE GRAVITY OF THIS MOMENT SERVED AS A PIVOT POINT - LAYING THE FOUNDATION FOR THE FUTURE OF JORDAN BRAND.

FOR THE FIRST TIME EVER, JORDAN BRAND TOOK FULL OWNERSHIP THE NBA ALL-STAR UNIFORM. THE GRAVITY OF THIS MOMENT SERVED AS A PIVOT POINT - LAYING THE FOUNDATION FOR THE FUTURE OF JORDAN BRAND.

FOR THE FIRST TIME EVER, JORDAN BRAND TOOK FULL OWNERSHIP THE NBA ALL-STAR UNIFORM. THE GRAVITY OF THIS MOMENT SERVED AS A PIVOT POINT - LAYING THE FOUNDATION FOR THE FUTURE OF JORDAN BRAND. MEDIA FROM AROUND THE WORLD WERE INVITED TO BE A PART OF THE REVEAL OF THE 2018 NBA ALL-STAR JERSEY. TO ELEVATE THIS MOMENT, JORDAN BRAND LED A PANEL DISCUSSION FEATURING KENNY SMITH, SPIKE LEE, ALEALI MAY, SHEA SERRANO, AND DON C, COORDINATED LIVE BROADCAST WITH TNT, INVITED THE SICKEST IN THE GAME TO A GLOBAL HIGH SCHOOL BASKETBALL DOUBLE-HEADER, AND CELEBRATED WITH A SPECIAL PERFORMANCE BY TRAVIS SCOTT.


CONCEPT, DESIGN, BUILD, BRANDING, CONSUMER JOURNEY, TALENT INTEGRATION, PROGRAMMING

FOR THE FIRST TIME EVER, JORDAN BRAND TOOK FULL OWNERSHIP THE NBA ALL-STAR UNIFORM. THE GRAVITY OF THIS MOMENT SERVED AS A PIVOT POINT - LAYING THE FOUNDATION FOR THE FUTURE OF JORDAN BRAND. MEDIA FROM AROUND THE WORLD WERE INVITED TO BE A PART OF THE REVEAL OF THE 2018 NBA ALL-STAR JERSEY. TO ELEVATE THIS MOMENT, JORDAN BRAND LED A PANEL DISCUSSION FEATURING KENNY SMITH, SPIKE LEE, ALEALI MAY, SHEA SERRANO, AND DON C, COORDINATED LIVE BROADCAST WITH TNT, INVITED THE SICKEST IN THE GAME TO A GLOBAL HIGH SCHOOL BASKETBALL DOUBLE-HEADER, AND CELEBRATED WITH A SPECIAL PERFORMANCE BY TRAVIS SCOTT.

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