KAWS X M&M’s

Mars

A virtual reality experience created in collaboration with famed artist KAWS and M&M’s candy to celebrate M&M’s 75th anniversary.

A virtual reality experience created in collaboration with famed artist KAWS and M&M’s candy to celebrate M&M’s 75th anniversary.

To prove that M&Ms would be forever young, we created a VR experience that would immerse visitors in the world of M&Ms x KAWS, a NY-based artist that shared the brand's technicolor mindset. Entering the mind of the artist, viewers were immersed in the reimagined world of "Colorful Fun" — which came alive like a hallucinogenic trip in which the vibrant color palette of M&Ms met the impactful characters of KAWS for an experience led by emotion and powered by immersion.


Concept | Design | Production | Execution

To prove that M&Ms would be forever young, we created a VR experience that would immerse visitors in the world of M&Ms x KAWS, a NY-based artist that shared the brand's technicolor mindset. Entering the mind of the artist, viewers were immersed in the reimagined world of "Colorful Fun" — which came alive like a hallucinogenic trip in which the vibrant color palette of M&Ms met the impactful characters of KAWS for an experience led by emotion and powered by immersion.

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