Made by Google

Google

Google launched Pixel and Pixel XL last fall. Optimist worked with the brand, product and retail teams to define what Google - a digital brand - means as it appears for the first time in the physical space with hardware.

Google launched Pixel and Pixel XL last fall. Optimist worked with the brand, product and retail teams to define what Google - a digital brand - means as it appears for the first time in the physical space with hardware.

A pop-up experience in Soho was created to showcase Google’s features and ecosystem in a visceral and intuitive way while defining what Google’s retail footprint may look like in the future. Optimist designed and built the store, developed all creative technology and user experiences including Daydream VR, facilitated ongoing programming through Holiday and managed store operations.


CONCEPT | DESIGN | BUILD | EXECUTION

A pop-up experience in Soho was created to showcase Google’s features and ecosystem in a visceral and intuitive way while defining what Google’s retail footprint may look like in the future. Optimist designed and built the store, developed all creative technology and user experiences including Daydream VR, facilitated ongoing programming through Holiday and managed store operations.

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