NTC x DYBRKR

NIKE

An epic dance party by the Hudson River... at 6 in the morning.

An epic dance party by the Hudson River... at 6 in the morning.

Five hundred enthusiasts came together for three hours of intense workouts and ecstatic dancing, all to celebrate the triumph over winter for Nike's Get Out Here campaign. Nike trainers and athletes led the group in curated workouts, while DJ's from the DYBRKR early-morning party collective provided the soundtrack under an immersive custom-built LED display. A pop-up retail store, snow cone station, and dramatic elemental effects kicked the sunrise experience into overdrive.


CONCEPT | DESIGN | EXECUTION

Five hundred enthusiasts came together for three hours of intense workouts and ecstatic dancing, all to celebrate the triumph over winter for Nike's Get Out Here campaign. Nike trainers and athletes led the group in curated workouts, while DJ's from the DYBRKR early-morning party collective provided the soundtrack under an immersive custom-built LED display. A pop-up retail store, snow cone station, and dramatic elemental effects kicked the sunrise experience into overdrive.

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