SOULCYCLE X TARGET

TARGET

A new kind of collaboration for two iconic brands.

A new kind of collaboration for two iconic brands.

150 influencers and media came together in New York City for an epic cardio party to launch a partnership that elevated both brands into new spaces. The first of Target's partnerships to launch an experience in addition to product, the music- and movement-saturated launch rolled out to consumers in ten cities across the country. Each location was treated to a three-day weekend of free Soulcycle classes and an attached retail pop-up.


CONCEPT | DESIGN | BUILD | EXECUTION

150 influencers and media came together in New York City for an epic cardio party to launch a partnership that elevated both brands into new spaces. The first of Target's partnerships to launch an experience in addition to product, the music- and movement-saturated launch rolled out to consumers in ten cities across the country. Each location was treated to a three-day weekend of free Soulcycle classes and an attached retail pop-up.

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