Nike Vapor Ultimate Launch

Nike Football

Media experience and presentation launching the new Nike Vapor Ultimate football cleat.

Media experience and presentation launching the new Nike Vapor Ultimate football cleat.

Highly stylized launch of the first football cleat to feature Nike FlyKnit technology. The experience pulled on elements of speed and lightness highlighting the technology’s adaptation to the game of football and featured appearances by Nathan Van Hook, Design Director for Nike Athletic Training Footwear as well as Super Bowl Champion Richard Sherman. 


Concept | Design | Build | Multimedia Design | Execution

Highly stylized launch of the first football cleat to feature Nike FlyKnit technology. The experience pulled on elements of speed and lightness highlighting the technology’s adaptation to the game of football and featured appearances by Nathan Van Hook, Design Director for Nike Athletic Training Footwear as well as Super Bowl Champion Richard Sherman. 

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