Nike Air Max Day: Discover Your Air

To kick off Air Max Day 2020, Nike worked with Optimist to design, concept and execute a four-week long content and activation campaign with the new Washington Heights Foot Locker location as a strategic anchor and backdrop. The campaign featured four Heights-native protagonists, each bringing their unique flex to “The Future is in Washington Heights” content and styling. The campaign came to life through weekly social posts, local vendor partnerships, drive Nike+ membership, and in-store activation.