We Elevated the NBA All-Star Jersey Reveal to a National Stage
Jordan: The Future of Flight
For the first time ever, Jordan Brand owned the NBA All-Star uniform, from design to the reveal to the game. Over 90 global media were invited to an exclusive uniform reveal, broadcast live on NBA on TNT. The event included a panel discussion with Spike Lee, guided previews of premier Jordan Brand product, and wrapped with a live performance by Travis Scott, setting the stage for Jordan to showcase the future of the brand.
"Our platform saw its highest performing branded content ever."
"Wow! This is beautiful."
— Kenny "The Jet" Smith