Every Time Sport Defeats Inequality, Everyone Wins
Laureus tapped Optimist to develop a global brand campaign to highlight their mission: improving young people’s lives through the power of sport. Optimist developed a creative concept to showcase the purpose-driven work the organization has championed for over 20 years, capturing and featuring five key programs around the world. The campaign launched with a hero film at the organization’s world sports awards in over 100 countries and continues across owned and earned social media channels (Twitter, Facebook, LinkedIn, YouTube and Instagram).
"Sport has the power to change the world."