#EveryoneWins

Laureus tapped Optimist to develop a global brand campaign to highlight their mission: improving young people’s lives through the power of sport. Optimist developed a creative concept to showcase the purpose-driven work the organization has championed for over 20 years, capturing and featuring five key programs around the world. The campaign launched with a hero film at the organization’s world sports awards in over 100 countries and continues across owned and earned social media channels (Twitter, Facebook, LinkedIn, YouTube and Instagram).