New York
Client:
Laureus
Project:
Laureus Sport for Good
#EveryoneWins
Laureus tapped Optimist to develop a global brand campaign to highlight their mission: improving young people’s lives through the power of sport. Optimist developed a creative concept to showcase the purpose-driven work the organization has championed for over 20 years, capturing and featuring five key programs around the world. The campaign launched with a hero film at the organization’s world sports awards in over 100 countries and continues across owned and earned social media channels (Twitter, Facebook, LinkedIn, YouTube and Instagram).
![](files/images/projects/01_laureus_text_below_image_desktop_2560.jpg)
"Sport has the power to change the world."
—Nelson Mandela
18
Films
1500
Assets
350M+
Impressions