We Made the Room Melt Celebrating 75 Years of the Candy that Doesn't
75 Years of M&M's
To celebrate M&M’s timeless appeal, we partnered with Visionaire to create a VR experience that immerses visitors in the world of KAWS, a NY-based artist that shares the brand's technicolor mindset. Entering the mind of the artist, viewers step into the reimagined world of "Colorful Fun" — which mirrors a psychedelic journey where the vibrant color palette of M&M’s merges with KAWS’ distinct characters for an experience led by emotion and powered by immersion.
"A kaleidoscopic immersion of candy and colors."
"The experience was a smash hit."