ŠKODA Shot at Home: Discover New Possibilities

In times where the normal becomes the odd, you have to leave the beaten path to move forward. The core idea for ŠKODA Shot at Home: Discover new Possibilities is inspired by this spirit of optimism. When confronted with the limitations of a new pandemic reality, we went back to the very core of creativity – coming up with unconventional solutions for newly emerging challenges.

Tasking three different directors to shoot a typical ŠKODA SUV film entirely at their home provided an unusual starting point, especially for a car commercial. But leaning into this premise set the tone for three surprising and distinct films. The result is a campaign that’s driven by inventiveness while playfully pushing the tone and style of traditional category executions.