Tour de France 2019

We Set the Pace for Cycling's Most Prestigious Race

Tour de France 2019

Now one of the world’s fastest growing automobile companies, ŠKODA was first born on two wheels in 1895 as Prague’s premier bicycle manufacturer. Paying homage to their cycling roots, the Czech company asked Optimist to create an overall communications strategy, creative development plan and production execution for the campaign, "The Greatest Family of All: Cyclists.” From video & social content and graphics to branding and messaging, all creative assets for brand-owned and partner-owned channels were designed with the primary goal to build awareness. Engaging athletes and fans of all ages, the campaign further solidified the unique bond that ŠKODA has with the Tour de France and the cycling community around the globe.

Moving cyclists since 1895, and sponsoring Tour de France since 2004.



Total Impressions


Race Vehicles


Total Reach

"The vehicles need to be versatile and reliable and always ready to go."

— Business Insider

Go back