Los Angeles
Client:
Uber Eats
Project:
Uber Eats at SXSW
Uber Eats at SXSW
Optimist partnered with Uber Eats to concept, design and deliver a series of mouth-watering activations at SXSW 2019. Celebrating Uber Eats’ debut at the annual intersection of film, music and culture in Austin, Texas, we satisfied hungry festival-goers with surprise food drops at the longest lines and convenient walk-up windows serving grab-and-go goodies on 6th Street. The experience culminated in the Uber Eats House, an immersive brand space pairing world-renowned restaurants and chefs with top musical artists, including Billie Eilish, Roy Choi, Khalid, David Chang, Virgil Abloh and by CHLOE.
![](files/images/content/projects/case_studies/15_Uber%20Eats%20at%20SXSW/desktop/01_ubereatssxsw_text_below_image_desktop_2560.jpg)
"When we merge things in an organic way, good things come out of it."
—David Chang
10M+
Total Reach
2500+
Event Participants
72%
Share of Voice