Los Angeles
Client:
Yeezy
Project:
Kanye West

We Bring to Life the Vision of Hip Hop's Agent Provocateur

Kanye West

From fashion runways to music video shoots, Optimist Head of Design Tino Schaedler spearheads ongoing creative collaborations with musician and artist Kanye West. Optimist has worked on various initiatives with Kanye to design and produce stages and sets including the Yeezy Season 3 show at Madison Square Garden, the notorious Famous installation and the MTV VMA-nominated “I Love It” music video filmed at Optimist Studios.

"A moody, quasi-religious tableau of naked, vulnerable, strangely peaceful bodies at rest."

—Billboard

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